The European Commission is looking for PR agencies to handle
implementation work for a 50 million ecu (pounds 42 million) programme
to explain the benefits of European Union membership to ordinary
Handled by Directorate-General X, the commission’s information and
communication wing, the programme covers three distinct campaigns:
Citizens First to explain the rights of EU consumers; Building Europe
Together which will outline the implications of the Inter-governmental
Conference; and a campaign to explain the concept of the single European
currency, or Euro.
DGX issued a similar call for tender in April, requesting PR consultants
to provide grassroots press and PR support for the 38 representative
offices of the commission and the European Parliament (PR Week 26
Eduardo Ibanez, deputy chef de cabinet under Commissioner Marcelino
Oreja, said that the commission was seeking help in building relations
with local media, organising events and publishing brochures, fact
sheets and other material. The work would, he said, be divided into
different tasks, or ‘lots’, and handled at member state level.
‘The message depends on each member state,’ said Ibanez. ‘The idea is to
have it decentralised and at the same time make it close to the citizen,
launch a debate on the issues and see what the responses will be.’
The programme, called Priority Information Actions, will be led by a
special task force under Alberto Hasson and overseen by the parliament
and commissioners Oreja, Monti and de Silguy. The deadline for receipt
of applications is 24 July.