NEWS: EC seeks PR agency to flag benefits of EU

The European Commission is looking for PR agencies to handle implementation work for a 50 million ecu (pounds 42 million) programme to explain the benefits of European Union membership to ordinary citizens.

The European Commission is looking for PR agencies to handle

implementation work for a 50 million ecu (pounds 42 million) programme

to explain the benefits of European Union membership to ordinary

citizens.



Handled by Directorate-General X, the commission’s information and

communication wing, the programme covers three distinct campaigns:

Citizens First to explain the rights of EU consumers; Building Europe

Together which will outline the implications of the Inter-governmental

Conference; and a campaign to explain the concept of the single European

currency, or Euro.



DGX issued a similar call for tender in April, requesting PR consultants

to provide grassroots press and PR support for the 38 representative

offices of the commission and the European Parliament (PR Week 26

April).



Eduardo Ibanez, deputy chef de cabinet under Commissioner Marcelino

Oreja, said that the commission was seeking help in building relations

with local media, organising events and publishing brochures, fact

sheets and other material. The work would, he said, be divided into

different tasks, or ‘lots’, and handled at member state level.



‘The message depends on each member state,’ said Ibanez. ‘The idea is to

have it decentralised and at the same time make it close to the citizen,

launch a debate on the issues and see what the responses will be.’



The programme, called Priority Information Actions, will be led by a

special task force under Alberto Hasson and overseen by the parliament

and commissioners Oreja, Monti and de Silguy. The deadline for receipt

of applications is 24 July.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in