NEWS: Shandwick gets credit for MasterCard’s global PR

Shandwick has landed its second global PR account in six months with a pounds 3 million MasterCard International deal.

Shandwick has landed its second global PR account in six months with a

pounds 3 million MasterCard International deal.



The agency, which used the vehicle of this week’s interim results to

announce the win, has been recruited by the credit card company as its

worldwide PR adviser.



The MasterCard business, which Shandwick group chief executive Dermot

McNulty said was secured in the last two months, follows the December

win of Digital Equipment Corporation’s global PR.



McNulty could not outline the exact value of the business, which will be

led from New York, but predicted that within 12 months it would be

similar to Digital’s pounds 2.5-pounds 3 million annual spend.



He said Shandwick’s recent work on MasterCard’s sponsorship of Euro 96

had been the agency’s first major project as wordwide adviser.



Half-yearly results for the agency saw revenue growth of 12.6 per cent,

pushing operating income up to a company record of pounds 58.8 million,

with pre-tax profits at pounds 3.6 million, up 10.7 per cent on April

1995.



North America, Continental Europe and Asia Pacific all saw double digit

operating income growth.



In the UK, operating income grew by 6.2 per cent to pounds 13.6 million,

up from pounds 12.8 million last year, with operating profit up from

pounds 2.6 million to pounds 2.8 million..



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