Regus will retain existing agencies in ten markets, including Lexis PR in the UK, while BondPR will oversee overall strategy and replace 20 agencies that the company previously used.
‘As our company grew, so too did the number of agencies on our roster,' said Regus group comms director Andrew Brown. ‘Yet what started as a successful strategy became a management nightmare. The challenge was to find a partner that could still give us the best support in local markets but through a single point of contact.'
The campaign will run across Europe, Middle East and Africa, Asia-Pacific and Latin America. It will focus on the themes of globalisation, cost benefits and changing work patterns, targeting business and management media.
BondPR's Rome-based CEO Helen Bannagin will lead the drive, supported by the agency's Paris office. They will work alongside Nathalie Renson, Regus Group head of comms, who is also based in Paris.