France’s Comite Interprofessionnel du Vin de Champagne, the body
which promotes champagne, is seeking a new PR agency following its
decision not to renew its contract with French agency Opha, which had
held the account for over three years. The organisation, which is based
in the town of Epernay, has drawn up a shortlist of agencies and is
likely to make its decision next week. Opha had handled a campaign aimed
at moving the image of champagne away from a drink celebrating special
occasions, targeting the specialist wine and food press.