Former Channel 4 News bureau chief in Moscow, Lawrence McDonnell,
has joined forces with Russian advertising agency Propaganda to set up a
Moscow-based PR consultancy. McDonnell will be MD of the new generalist
PR agency, Pravda. He plans to build the business on his experience of
Russian industry and media. ’The opportunity is there for grassroots
agencies to take business away from the multinationals,’ he says.
McDonnell will provide lobbying and political campaigning services, and
help Russian companies to place products in the media and win market
share from multinationals.