BEIJING: Shandwick China has announced that Diana McCulloch will
replace chief executive Charles Skeeles, who has resigned after two
years in the job.
Shandwick Asia has appointed Diana McCulloch to run its operations in
China as managing director. She joins from Scottish Trade International,
a joint venture between Scottish Enterprise and the Scottish Office to
increase Scottish exports, where she was its Hong Kong-based general
McCulloch has worked in the Asia-Pacific region for ten years, having
previously been employed by Saatchi and Saatchi in China.
Charles Lankester, chief executive of Shandwick Asia said: ’Charles left
at the end of May. It was a very amicable parting.’ He added: ’China is
a dynamic, challenging and unique market. Diane brings a proven set of
skills to our business.’ Lankester added that McCulloch has knowledge
across sectors such as consumer, technology and healthcare. She also has
good government contacts.
Skeeles is still in China but may return to the UK to pursue his
It is understood that he will not join the UK operations of Shandwick if
he returns. Prior to moving to China Skeeles was a director at
Shandwick’s City office.
Shandwick has two offices in China, in Beijing and Shanghai, and employs
30 people across financial, technology and consumer sectors.