Text 100 has landed a pounds 100,000-plus business-to-business
account with hi-tech Cambridge company Neurodynamics.
Text won the Neurodynamics work following a pitch against Profile PR and
Brodeur A Plus. Text will report to Emma Barnes, Neurodynamics,
Neurodynamics produces technology that can replicate basic human thought
processes. It was originally heavily involved in security-related work
which its clients - such as the Ministry of Defence - did not want
publicised, but more recently it has moved into less sensitive areas and
feels it can now make profitable use of PR, said Barnes.
Text will design a campaign that deals with the negative aspects of
pattern recognition technology: it is used for tasks previously carried
out by people and some of its applications have ’Big Brother’
Text 100 will target journalists on corporate and technical publications
through updates on new technological advancements and case studies
Katie Kemp, UK managing director of Text 100, said: ’Neurodynamics
pushes the boundaries of technology and business. It is a welcome
addition to our personal technology business unit’s client
- Autonomy, a consumer technology company established by Neurodynamics
in 1996, is about to hire a financial PR agency, alongside its existing
agency Firefly. There were suggestions last week that Autonomy is
considering a flotation. Investment group ENIC has a holding in
Autonomy. ENIC retains Financial Dynamics for financial PR.