Motorola has appointed Firefly as its UK corporate agency. Motorola
is believed to have seen a total of 13 agencies with Firefly selected
from a shortlist of four, which included Hill and Knowlton, Countrywide
Porter Novelli and Companycare (PR Week, 15 May). Firefly will handle
Motorola’s UK PR from January 1999 with Hill and Knowlton already in
place as its pan-European corporate agency.