Chime Communications, the parent company of Bell Pottinger
Communications, has purchased market research consultancy Opinion Leader
Research for pounds 3 million. Opinion Leader Research was founded in
1991 and employs 12 people. Its profits for 1997 were pounds 346,000 on
turnover of pounds 1.12 million.
Sir Tim Bell, chairman of Chime Communications, said: ’Opinion Leader
Research is the leader in its field. This provides another important
service for our clients.’