The Victoria and Albert Museum is looking for a corporate PR agency
to support its in-house team and help with fundraising promotions.
The museum does not currently retain any corporate PR agencies, although
it uses Hobsbawm Macaulay Communications to help with fundraising and
Bolton and Quinn for exhibitions. Public affairs head Robin
Cole-Hamilton oversees communications, and reports to V&A director Alan
Borg. The museum has a press team of four, led by media relations head
The V&A wants an agency to help develop and implement a PR strategy to
support its core messages and fundraising efforts.
The Museum exhibits works of art, craft and design from Europe, America,
the Far East, Asia and the Middle East. It introduced entrance charges
for the first time in 1996, and has announced a series of ambitious
building and renovation schemes for which it is seeking lottery
V&A Enterprises, the independent commercial operation owned by the V&A
trustees, retains two agencies, khpr and The Creative Umbrella