LateRooms.com turns to Borkowski to promote it as hotel authority

LateRooms.com has called in Borkowski to position it as the most authoritative online hotel booking site.

Laterooms.com head of marketing: Jessica Reading.
Laterooms.com head of marketing: Jessica Reading.

Borkowski will seed key spokespeople for comment and interviews, as well as providing a proactive press office to seize media opportunities throughout the year.

The discount hotels site handed the agency a year-long account. Although LateRooms.com met several agencies, it did not call a formal pitch. The agency will report to head of marketing Jessica Reading.

Mischief PR previously held the account.

LateRooms.com is based in Manchester and has been running since 1999. It has been owned by TUI Travel since December 2006.

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