DIARY: For sale: used Russian nuclear power stations. First to see will buy

Following PR Week’s exclusive revelation that Boris Yeltsin has called on Sir Tim Bell to help swing the coming Russian election (PR Week, 12 April ), it emerges that other of his countrymen are turning towards UK PR agencies to extricate them from tight spots.

Following PR Week’s exclusive revelation that Boris Yeltsin has called

on Sir Tim Bell to help swing the coming Russian election (PR Week, 12

April ), it emerges that other of his countrymen are turning towards UK

PR agencies to extricate them from tight spots.



One such agency, Powerhouse, recently had a call from a chap with a

thick Russian accent. On being assured that, yes, he had reached the

Powerhouse, he advised senior account executive Kate Steele that he was

in the energy industry and was keen to do business.



Kate assured the caller that, although energy wasn’t the agency’s main

specialist area, they were working in such fields as new media and hi-

tech and she was sure they would be able to help.



Good, said Kate’s prospective client, as he had a number of nuclear

power stations, mainly in Russia, at a very good price and if they were

interested in talking money...



After Kate explained that, erm, actually they were a public relations

agency, rather than an adjunct to the UK nuclear industry, there was a

long, strangled pause, the caller admitted he’d made a terrible mistake

and the line suddenly went dead.



Powerhouse director Adrian Weston confirms that the agency has no

immediate plans to diversify into the nuclear property market.



He says: ‘We have been thinking of moving from software accounts into

hardware but not quite that far,’ adding, ‘I am intrigued about the

outcome of his next call. Someone in Britain may have woken up this

morning as the proud new owner of half a dozen dodgy nuclear

reactors...’



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