MEDIA: What the Papers say; Civil Service fails to become glamour model

The Government launched a campaign last week to persuade graduates that the Civil Service was a ‘glamour’ profession. Adverts in the Voice, Asian Times and the New Scientist (among others) targetted ethnic groups and those moving into the job market from the new universities.

The Government launched a campaign last week to persuade graduates that

the Civil Service was a ‘glamour’ profession. Adverts in the Voice,

Asian Times and the New Scientist (among others) targetted ethnic groups

and those moving into the job market from the new universities.



As with other costly government campaigns, it failed to make a mark with

editors of the national press with only the Daily Telegraph reporting.

Its editorial on the same day enquired as to the wisdom of attracting

those wanting a glamorous profession into an arcane set-up.



By coincidence, or otherwise, the Observer published the results of its

survey into attitudes within the Civil Service. Mildly contrioversial,

due to the head of the Civil Service’s attempts to gag his staff, it

revealed that almost three quarters of the 1900 respondents would not

advise the next generation to go into the service and that it is riddled

with low morale and disaffected workers. Not a good advertisment for the

job, one might say.



Evaluation and analysis by Carma International. Cuttings supplied by

Standard Press Analysts. ‘What the Papers Say’ can also be found

at:http://www.carma.com.carma.



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