The Government launched a campaign last week to persuade graduates that
the Civil Service was a ‘glamour’ profession. Adverts in the Voice,
Asian Times and the New Scientist (among others) targetted ethnic groups
and those moving into the job market from the new universities.
As with other costly government campaigns, it failed to make a mark with
editors of the national press with only the Daily Telegraph reporting.
Its editorial on the same day enquired as to the wisdom of attracting
those wanting a glamorous profession into an arcane set-up.
By coincidence, or otherwise, the Observer published the results of its
survey into attitudes within the Civil Service. Mildly contrioversial,
due to the head of the Civil Service’s attempts to gag his staff, it
revealed that almost three quarters of the 1900 respondents would not
advise the next generation to go into the service and that it is riddled
with low morale and disaffected workers. Not a good advertisment for the
job, one might say.
Evaluation and analysis by Carma International. Cuttings supplied by
Standard Press Analysts. ‘What the Papers Say’ can also be found