MEDIA: BBC drive to lead all mag sectors

BBC Magazines plans to launch two new consumer titles by the end of this year as part of its drive to develop a market-leading title in each of the main magazine sectors.

BBC Magazines plans to launch two new consumer titles by the end of this

year as part of its drive to develop a market-leading title in each of

the main magazine sectors.



It is also in negotiations with on-line service providers to create an

on-line site for the company’s magazines which will also launch later

this year.



BBC Magazines’ director Peter Phippen said his aim is to develop a

market-leading title in several new sectors where BBC Television has a

strong reputation, rather than brand extensions to develop a portfolio

of titles in a sector where the company already has a title.



Phippen would not be drawn on what areas he would be moving into but

advertising agencies confirm that a Top Gear-style general sports title

has been raised as a possibility. However, rival BSkyB’s increasing

stranglehold on major sporting events is likely to cast a shadow over

the possibility of a sports title.



A monthly women’s practicals magazine, on the back of its growing number

of cookery programmes, is also likely. BBC Magazines is already taking

steps in this direction with the launch of Jane Asher’s Quarterly, to be

banded on to BBC Good Food by the July issue. It will have its own

editorial team and could become a stand- alone title.



Phippen has ruled out a magazine in the general science field saying

there is little potential for advertising sales or high circulation.



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