The Radio Authority has sought a number of assurances from Capital Radio
to allay advertisers concerns about its increasing dominance of the
radio advertising sales market.
Capital Radio London and its wholly-owned advertising sales house Media
Sales and Marketing now control 66 per cent of the radio advertising
Capital agreed to the RA’s request and has provided assurances that it
will not conditionally sell between its two sales houses or between any
MSM clients and that there will be a complete separation of activities
between the two.
David Mansfield, Capital’s group commercial director, has stepped down
as chairman of MSM to meet the assurances. The RA implied that failure
to provide assurances could affect Capital’s licence in any subsequent