PARIS: GCI wins stuffed crust pizza launch

PARIS: GCI wins stuffed crust pizza launch

Pizza Hut has appointed GCI to handle the launch of its stuffed crust

pizzas. The agency was appointed two weeks ago on a project basis to

handle media relations and support the advertising campaign featuring

supermodels Cindy Crawford and Linda Evangelista. The launch is backed

by a below-the-line marketing budget of Ffr10 million (pounds 1.3

million). Pizza Hut, France is 50 per cent owned by PepsiCo - a GCI

client since 1992. The agency has its work cut out in a country where,

according to a Pizza Hut survey, 43 per cent of its customers never eat

the crust.

PRAGUE: Eklektik hires Cooke for health

Eklektik Communications has appointed Emer Cooke, 34, as an adviser on

pharmaceutical and health care-related issues. A pharmacist by training,

Cooke was from 1992 to 1995 in charge of scientific and regulatory

affairs for the European Federation of Pharmaceutical Industries’

Associations in Brussels and often worked on European Union

pharmaceutical legislation.

TURIN: Image Time gets new smart card

Mini Pay, a new smart card electronic payment system, has its consumer

launch in Turin in June with a massive dollars 500,000 PR spend through

Milan-based PR agency Image Time. Backed by a consortium of 34 Italian

banks, Mini Pay works as a kind of electronic purse and will be rolled-

out nationally in the autumn. Events lined up for June include press

conferences, ‘shopping trips’ for journalists and a ‘virtual shopping

mall’ covering 2,000 square metres of one of Turin’s main piazzas.

WIESBADEN: Fink & Fuchs go in Tandem

US-based system vendor Tandem Computers has appointed hi-tech PR firm

Fink & Fuchs to handle business-to-business PR. The account, believed to

be worth in excess of pounds 100,000 in fees, was previously with

Frankfurt-based PR firm Ferck. The market leader in fault-tolerant

computer systems, Tandem has a new management team. Managing partner of

Fink & Fuchs, Stephan Fink said the brief was to ‘reposition’ the

company, which he described as ‘one of the shooting stars of the 1980s’.

VIENNA: Harvard rises in eastern Europe

Harvard Public Relations has opened offices in Warsaw, Prague and

Bratislava. The new offices, which each have a three-strong staff, will

be managed initially from Harvard’s Vienna office. Agency MD Nicholas

Taylor said he was optimistic about Eastern European prospects for

Harvard, which has a 60/40 per cent business to business to consumer

bias. He said: ‘Eastern Europe is maturing very fast. There is very

little technology in many of its countries and so they offer very

promising markets for our clients.’

LJUBLJANA: Pristop wins government fund Local agency Pristop has been

appointed by the Development Fund of the Republic of Slovenia as its

first PR consultancy. Hired without a competitive pitch, Pristop will

develop a corporate communications strategy for the fund - an

independent government department which controls around 100 state-owned

companies earmarked for restructuring and privatisation. Pristop MD Ales

Razpet said that the agency will also explain the changes facing those

companies to the media, employees and local authorities.

edited by John-Pierre Joyce

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