NEWS: Freud in search of ‘non-geek’ to direct its Traffic

Freud Communications and its parent company, advertising agency Abbot Mead Vickers, are on the hunt for a ‘non-geeky’ chief executive to head their new Internet marketing company Traffic Interactive.

Freud Communications and its parent company, advertising agency Abbot

Mead Vickers, are on the hunt for a ‘non-geeky’ chief executive to head

their new Internet marketing company Traffic Interactive.



Web site producer Traffic, a joint venture with American technology firm

House of Blues New Media which aims to integrate new media into the

marketing mix, is currently headed by Freud director Alex Johnston.



Speaking at the launch of Traffic last week, Freud chairman Matthew

Freud, said he hoped to recruit a dedicated chief executive in the next

‘two or three months’.



He admitted the right person would be a ‘very hard animal to find’.

‘This is very new technology, which very few people understand,’ he

says.



‘Those who do understand it tend to be ‘geeky’ and there ain’t nothing

geeky about Traffic. It is not about people sitting in bedrooms, hunched

over computer screens. It is about impactive, dramatic marketing.’



The recruit will head up five staff at Traffic’s Oxford Street offices,

with the same number of production staff based in the House of Blues’

Silicon Valley offices.



Freud said that each of Traffic’s founding companies offered particular

but complementary skills: Freud itself offered the impact, that PR could

bring, AMV provided ‘brand guardianship’ and House of Blues, which is

chaired by Hard Rock Cafe founder Isaac Tigrett, possessed the latest

technology.



Traffic has already completed its first project with the staging last

month of a live concert on the Vladivar Vodka web site. Freud claimed

that the ‘virtual gig’, which featured the band Supergrass, was the

‘most successful Internet event in the UK’.



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