Hi-tech agency Miller/Shandwick Technologies has been hired to handle
the re-launch of Internet services in Europe by the Dow Jones group.
The agency has been briefed to promote an upgraded bundle of services
including an interactive version of the Wall Street Journal and other
Dow Jones news and information products. The contract is estimated to
be worth pounds 70,000 in fees to the agency.
The relaunch programme kicks off at the end of April and will operate as
an on-going account targeting the European business users with access to
the Internet, according to account executive Iain Bamford. The prime
target of the campaign will be business rather than specialist computer