Lynne Franks PR is planning to offer clients TV and radio production
facilities via a new multimedia division launched this week.
The agency has recruited former Radio Lynx producer Kate Barber and ex-
NBC Superchannel producer Sharon Hanley for the division, headed by
Lynne Franks deputy MD Julian Henry.
Lynne Franks Multimedia will offer TV production, VNR’s, TV sponsorship,
radio production and media training.
Barber and Hanley have been trialling the service on existing Lynne
Franks clients BAFTA, BT and Nicotinell over the last three months.
Henry said he was also talking to several non clients and hopes
Multimedia’s clients would sign up for mainstream agency work in the
‘The idea is to convert them in the long term,’ he said. ‘It’s a fact
that our clients are looking for new ways of working with TV and radio;
they want to do something else rather than just broadcast advertising in
the same old way.’