International money transfer firm Western Union has hired Manning,
Selvage and Lee to handle a pounds 200,000 pan-European PR offensive.
The American-based company, which has been providing money transfer
services for 140 years, appointed the agency without a pitch.
Manning, Selvage and Lee’s London office will co-ordinate the nine-
nation initiative, with national branches implementing local media
The PR drive, which will run in tandem with a poster campaign
orchestrated by MS&L’s sister firm, advertising agency DMB&B, will kick
off in June with a consumer push aimed at travellers and the travel
The first marketing stage will be followed in the autumn by a corporate
campaign of an as-yet undisclosed worth.
MS&L director Fiona Cohen said this was the first time Western Union had
mounted a systematic European public relations campaign, with previous
non-US work being carried out via New Jersey-based PR and advertising
agency Gilbert, Whitney and Johns.
Cohen, who said the awareness-raising public relations campaign would
focus mainly on media relations, credited MS&L’s appointment to several
‘I think we are strategically right, we have a European network in place
and we have specialists in such important areas as travel, consumer and
corporate. We also have a natural synergy in terms of our relationship
with DMB&B,’ she said.