Financial Dynamics has lost one director, Marc Popiolek, but gained
another in the form of Golley Slater PR’s London MD David Lloyd.
A former editor of the Daily Telegraph’s Questor column, Popiolek has
been with Financial Dynamics for two and a half years, handling PR for,
among others, Burmah Castrol and Smith and Nephew. He joins rival
company Gavin Anderson as a director in May, prior to which he will be
taking a short break.
He is the second director to leave since the beginning of the year -
Jeff Randall returns to the Sunday Times this weekend. Commenting on his
decision, Popiolek said that the Gavin Anderson job was an ‘exciting
Meanwhile, Lloyd will join Financial Dynamics - also in May - after
eight years with Golly Slater. FD managing director Julian Hanson-Smith
said Lloyd’s appointment, as the firm’s first director with a
specifically corporate brief, marked its commitment to the area.
He said: ‘Consultancies are changing. We believe that the distinction
between corporate and financial advice has irrevocably blurred. Clients
want advice in the round and want to be able to talk to people who are
familiar with all the disciplines of communication.
‘This does not indicate a lessening of our financial thrust, but rather
an additional skill.’
Hanson-Smith said that FD was already providing corporate advice to
around 15 clients - including chartered surveyors Richard Ellis, law
firm McKenna & Co and fund management group Schroders Investment
Management - within the firm’s existing corporate unit under director
Karen Fry. Some of these are also receiving financial PR support.
Potential areas Lloyd will develop at FD are employee communications and
crisis and change management.
Alastair Golley, chief executive of the Golley Slater group, said he
hoped to announce Lloyd’s successor in the next fortnight.