Herald Communications staff were last week seen prancing around
Trafalgar Square in fancy dress to promote key developments in the
exciting world of physics.
Pictured above from left to right are Herald Communications executives
Caroline Cooke as physics don Marie Curie, Nick Jones as a spaceman, Sam
Page as a surgeon, Virginia Buxton as Sir Isaac Newton and Julie Fox as
a racing driver.
The stunt was put on to promote ’Physics on the Buses’ for client the
Institute of Physics, which is celebrating its 125th birthday. The
anniversary coincided with National Science Week, which started 12 March
and ends on 20 March.
Herald’s volunteers underwent the rigours of film make-up, freezing
conditions, hoards of tourists and Trafalgar Square’s pigeons for the
’The number of Japanese tourists who came up and had their pictures
taken with us was quite astounding,’ says Herald senior account manager