Comic Relief’s success continued for another year, with
high-profile celebrity support and generous donations from both the
general public and business (Sainsbury’s tipped the corporate donation
scales with a cheque for pounds 4 million).
The National Council for Voluntary Organisations asserted that the
British are giving less both financially and in voluntary work-hours,
but Comic Relief’s ubiquitous appeal appeared unaffected. Raising money
Red Nose-style not only provided evidence of Tony Blair’s ’Giving Age’,
but apparently produced a ’feel good’ factor.
Comic Relief did not escape the critical eye of the press, however, as
news broke of the organisation’s donation of funds to assist Britain’s
Claims that such activities were controversial, political and probably
against the wishes of millions who contributed forced the charity on the
defensive. Despite asserting its ’open and honest’ policy (Daily Mail
15/3/99), Comic Relief may have to take greater accountability over
future fund distribution.
Evaluation and analysis by CARMA International. Cuttings supplied by the
Broadcast Monitoring Company. ’What The Papers Say’ can be found at: