BORDER LINES: LONDON - Text 100 wins recruitment brief

Text 100 has won a two-way pitch against Lewis Communications to promote recruitment company Michael Page International in the UK, Australia, France and the US. The account, worth pounds 200,000 in budget, will centre on the launch of the headhunter’s internet recruitment operation later this year.

Text 100 has won a two-way pitch against Lewis Communications to

promote recruitment company Michael Page International in the UK,

Australia, France and the US. The account, worth pounds 200,000 in

budget, will centre on the launch of the headhunter’s internet

recruitment operation later this year.



The work will be co-ordinated by Text 100 associate board director Tariq

Khwaja from the UK, but will involve Text 100 staff on the ground in the

other three countries. The brief is to communicate the benefits the

internet can offer to both sides of the recruitment process, targeting

national and trade titles.



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