BORDER LINES: MADRID - Shandwick to handle a ’miracle’

Shandwick Spain has been hired to handle the launch of a new ’miracle’ anti-cellulite product in Spain. Sellulase is made by Italian company, Medestea.The company hopes the work for Sellulase, which is said to have caused a storm in Australia, will lead to similar business in Shandwick’s other European offices as the product is launched Europe-wide. The agency won the business last month and will launch the product at the end of March with a teaser campaign to consumer journalists. Rose de la Pascua, director of Shandwick in Madrid, said: ’I am always happy to win an account here that we might be able to export.’

Shandwick Spain has been hired to handle the launch of a new

’miracle’ anti-cellulite product in Spain. Sellulase is made by Italian

company, Medestea.The company hopes the work for Sellulase, which is

said to have caused a storm in Australia, will lead to similar business

in Shandwick’s other European offices as the product is launched

Europe-wide. The agency won the business last month and will launch the

product at the end of March with a teaser campaign to consumer

journalists. Rose de la Pascua, director of Shandwick in Madrid, said:

’I am always happy to win an account here that we might be able to

export.’



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