PARIS: France’s second largest digital satellite channel,TPS, has
hired its first communications and marketing director.
Anne-Marie Verdin joined TPS this month from Disneyland Paris, where her
most recent post was communications and marketing director.
Verdin will report to TPS managing director Jacques Espinasse, and
oversee a seven-strong team. Her responsibilities cover media relations,
PR, marketing and advertising.
Verdin worked at Disneyland Paris for more than six years. She set up
the theme park’s advertising and media department in 1992 and was
promoted to marketing director four years later, before assuming
responsibility for communications last year.
Verdin previously worked for ad agency Ogilvy and Mather in London and
TPS is a joint venture between France Telecom, private utility company
Suez Lyonnaise des Eaux and the owners of four of France’s main
terrestrial TV channels - M6, France 2, France 3 and TF1.
The firm launched its digital package in 1996, when it had just 30
Now with 550 employees and some 670,000 subscribers, TPS’s main
competitor in France’s digital TV market is Canal Plus.