A consortium of hi-tech firms specialising in the internet has
hired Band and Brown to encourage consumers to use a new internet
’currency’ launched this week, called Beenz.
Work started this week on the pounds 120,000-fee consumer account, which
was won following a three-way pitch against Text 100 and Bite
The Beenz Company is being launched by database company Oracle, hardware
giant Sun Microsystems and internet company Exodus. Web surfers will be
able to open a special bank account, earning Beenz, which are electronic
credits, by shopping on-line or by visiting certain web sites.
Beenz can then be spent at participating web sites to gain discounts on
purchases or gain access to information.
The creators hope to cash in on the expected growth of e-commerce.
The Beenz system avoids the costly and complex issue of security tied in
with using real money.
An on-line electrical goods retailer, Shop 21 Store, has become the
first to sign up to the new currency and will be offering free Beenz on
some of its products.
Band and Brown’s IT head Cheryl Gale said: ’Our job is to encourage
consumers and on-line retailers to join the Beenz economy.’
A marketing campaign for the launch included fly-posting in major cities
and branding a Brinks Mat bullion truck with the Beenz logo to tour
Beenz was launched simultaneously this week in the US by New York agency
The Beenz Company estimates that by the year 2000 more than 10 million
consumers will have Beenz accounts.