B&B lands PR for internet ’currency’

A consortium of hi-tech firms specialising in the internet has hired Band and Brown to encourage consumers to use a new internet ’currency’ launched this week, called Beenz.

A consortium of hi-tech firms specialising in the internet has

hired Band and Brown to encourage consumers to use a new internet

’currency’ launched this week, called Beenz.



Work started this week on the pounds 120,000-fee consumer account, which

was won following a three-way pitch against Text 100 and Bite

Communications.



The Beenz Company is being launched by database company Oracle, hardware

giant Sun Microsystems and internet company Exodus. Web surfers will be

able to open a special bank account, earning Beenz, which are electronic

credits, by shopping on-line or by visiting certain web sites.



Beenz can then be spent at participating web sites to gain discounts on

purchases or gain access to information.



The creators hope to cash in on the expected growth of e-commerce.



The Beenz system avoids the costly and complex issue of security tied in

with using real money.



An on-line electrical goods retailer, Shop 21 Store, has become the

first to sign up to the new currency and will be offering free Beenz on

some of its products.



Band and Brown’s IT head Cheryl Gale said: ’Our job is to encourage

consumers and on-line retailers to join the Beenz economy.’



A marketing campaign for the launch included fly-posting in major cities

and branding a Brinks Mat bullion truck with the Beenz logo to tour

London.



Beenz was launched simultaneously this week in the US by New York agency

Middleberg.



The Beenz Company estimates that by the year 2000 more than 10 million

consumers will have Beenz accounts.



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