The Methodist Homes charity, which provides housing for the
elderly, is shaking up its PR operations with plans to appoint its first
external affairs director. The director will oversee the group’s PR,
publications, research and fundraising divisions, reporting to chief
executive Barbara Leighton. The decision to appoint a new director comes
after an 18-month internal review which will see the charity’s PR team
focus on political lobbying as well as media relations.