Ogilvy PR appointed by Brazilian industrialists at Copenhagen

Ogilvy PR has won a brief to represent an alliance of Brazil's leading industrialists attending the Copenhagen climate summit.

Alliance of leading industrialists: @COP15
Alliance of leading industrialists: @COP15

Ogilvy PR teams based in five countries including the UK will support the group known as Brazil @ COP15 throughout the conference.

The project was won following a three-way pitch process believed to include Edelman. It will involve Ogilvy offices in London, US, Germany, Denmark and Sao Paulo. Brazil @ COP15 is a group of 10 leading Brazilian companies, trade organisations and unions, and is supporting its country's negotiations for a post-Kyoto global climate agreement.

Paulo Skaff, a member of Brazil @ COP15, and president of the Federation of Industries of the State of São Paulo, said: ‘Brazil @ COP15’s challenge is to drive industry psychology to favour a direct hands-on approach to reducing greenhouse gas emissions through sustainable development.’

Organisations in Brazil @ COP15 include CNA – the Agriculture and Livestock Confederation of Brazil –  and FIESP– Federation of Industries of the State of São Paulo.

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