Lotus fixes on Bulletin to head its broadcast PR

Broadcast PR specialist Bulletin International has been hired by car manufacturer Lotus for a campaign for the UK and Europe.

Broadcast PR specialist Bulletin International has been hired by

car manufacturer Lotus for a campaign for the UK and Europe.



The agency was the sole contender for the year-long, six-figure

account.



Bulletin marketing manager Joanna Hambly said the agency was hired on

the strength of its previous project work with Group Lotus, including

the promotion of the Geneva Motor Show and the 50th anniversary of Lotus

last year.



Bulletin will work with the Lotus in-house team on the account. Lotus

does not currently retain any other agencies.



Bulletin will conduct corporate PR for Group Lotus, and will carry out

other activities including media relations for company divisions Lotus

Cars and Lotus Engineering. Bulletin consultant Chris Foulerton will

head the account from the agency’s London office.



Hambly said the agency would aim for audiences in a ’high social

demographic’, focusing on a range of business and consumer-based

television channels.



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