Broadcast PR specialist Bulletin International has been hired by
car manufacturer Lotus for a campaign for the UK and Europe.
The agency was the sole contender for the year-long, six-figure
Bulletin marketing manager Joanna Hambly said the agency was hired on
the strength of its previous project work with Group Lotus, including
the promotion of the Geneva Motor Show and the 50th anniversary of Lotus
Bulletin will work with the Lotus in-house team on the account. Lotus
does not currently retain any other agencies.
Bulletin will conduct corporate PR for Group Lotus, and will carry out
other activities including media relations for company divisions Lotus
Cars and Lotus Engineering. Bulletin consultant Chris Foulerton will
head the account from the agency’s London office.
Hambly said the agency would aim for audiences in a ’high social
demographic’, focusing on a range of business and consumer-based