Britain in Europe, the cross-party pressure group launched this
week to promote British membership of the European single currency, is
seeking its first campaigns manager.
The campaigns manager will report to Britain in Europe’s board, which is
headed by British Airways chairman Lord Marshall, and will be
responsible for co-ordinating the group’s PR strategy, heading a press
team whose size has yet to be decided.
Shandwick public affairs chief executive Colin Byrne is acting as
part-time campaigns manager until the post is filled. He is also
responsible for recruiting for the post.
Although Britain in Europe formally launched this week, its supporters
have been planning the group’s PR for the past six months, forming a
campaign management team last September.
Members of the team include Byrne, Alan Watson, chairman of
Burson-Marsteller Europe, and former Liberal Democrat communications
head Jane Bonham-Carter.
The team is headed by United News and Media chief executive and Labour
peer Lord Hollick.
Following its launch, the pressure group is planning a local public
information campaign across 125 towns in the UK, which will run from
next month until the European elections in June.
Watson said: ’The real input in PR terms will be through the campaign
management team. It will be a tough argument to win, but we think we