Medialink buys Delahaye and plans a UK expansion

Medialink, the broadcast PR specialist, has acquired leading US media measurement company Delahaye Group, and is planning to expand its measurement services to the UK.

Medialink, the broadcast PR specialist, has acquired leading US

media measurement company Delahaye Group, and is planning to expand its

measurement services to the UK.



The Delahaye Group, which reported 1998 revenues in excess of dollars 4

million (pounds 2.5 million), has a network of affiliates in 13

countries around the world.



The combined operation, Delahaye Medialink Communications Research, will

be headed by Delahaye founder and chief executive Katharine Paine, who

will become president of the merged entity.



Medialink Research founder Mark Weiner will be executive

vice-president.



The acquisition adds to Medialink Research’s existing revenues, which

stood at dollars 2.7 million (pounds 1.7 million) in 1998. Research

accounted for just under seven per cent of Medialink’s revenues last

year.



David Davis, president of Medialink’s international division, said: ’We

hope to have established a media research and measurement business in

the UK by the summer.’



The combined division will serve clients including AT&T, General Motors,

Unilever and MasterCard International.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in