STOP PRESS: Enza recruits Red to boost fruit sales

New Zealand fruit company Enza has hired the Red Consultancy to promote its fruit in the UK. Red won the account last week after a four-way pitch.

New Zealand fruit company Enza has hired the Red Consultancy to

promote its fruit in the UK. Red won the account last week after a

four-way pitch.



The agency has been briefed to target mothers and children and market

the company’s range of apples, pears and kiwi fruit through a license

deal with Warner Brothers. Red will promote the link between Loony Toon

characters such as Bugs Bunny and Enza’s fruits.



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