STOP PRESS: Scottish Courage looks to promote Beck’s

Scottish Courage is seeing pitches for a consumer project to promote one of its biggest beer brands, Beck’s. The brief is to promote the beer to 18- to 34-year-old men. The campaign is expected to tie in with Beck’s sponsorship of contemporary drama through Channel 4, which currently includes the Manchester-based gay drama Queer As Folk.

Scottish Courage is seeing pitches for a consumer project to

promote one of its biggest beer brands, Beck’s. The brief is to promote

the beer to 18- to 34-year-old men. The campaign is expected to tie in

with Beck’s sponsorship of contemporary drama through Channel 4, which

currently includes the Manchester-based gay drama Queer As Folk.



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