Seiden, who has been member of the company's comms team since 2001, will report to Alexandra Trower, EVP of global comms.
She will lead Estee Lauder's comms strategy to support its global charitable activities, including the company's breast cancer awareness campaign. Seiden will also support comms for chairman emeritus Leonard Lauder and corporate SVP Evelyn Lauder.
‘Today, our company, its brands and employees around the world are a powerful engine for good and I am pleased to play a leadership role in increasing the awareness of our many charitable endeavors,' said Seiden.
Since 2001, Seiden has held a range of global comms responsibilities, including designer fragrances, specialty brands, corporate social and digital media.