Latz will report directly to Cohn & Wolfe CEO Donna Imperato. He previously led the integration and establishment of Ketchum Digital during a 10-year career with that agency.
Prior to Ketchum, Latz founded the Creative Design & Technology Practice of Stromberg Consulting & Communications, which was later acquired by Ketchum in 2001.
‘Brand reputation is significantly influenced by the experiences and conversations that audiences have online,' said Latz.
