Lubricant retailer and marketer Castrol UK has hired LawsonClarke to handle its PR and media relations. The agency won the year-long contract after a competitive two-way pitch. The agency’s brief is to target female and young drivers. LawsonClarke was retained by Castrol International five months ago for media relations and some publication and internal communications work on a rolling contract.
Lubricant retailer and marketer Castrol UK has hired LawsonClarke
to handle its PR and media relations. The agency won the year-long
contract after a competitive two-way pitch. The agency’s brief is to
target female and young drivers. LawsonClarke was retained by Castrol
International five months ago for media relations and some publication
and internal communications work on a rolling contract.
