STOP PRESS: LawsonClarke to target young drivers

Lubricant retailer and marketer Castrol UK has hired LawsonClarke to handle its PR and media relations. The agency won the year-long contract after a competitive two-way pitch. The agency’s brief is to target female and young drivers. LawsonClarke was retained by Castrol International five months ago for media relations and some publication and internal communications work on a rolling contract.

Lubricant retailer and marketer Castrol UK has hired LawsonClarke

to handle its PR and media relations. The agency won the year-long

contract after a competitive two-way pitch. The agency’s brief is to

target female and young drivers. LawsonClarke was retained by Castrol

International five months ago for media relations and some publication

and internal communications work on a rolling contract.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in