STOP PRESS: Shell throws the floor open to debate

Shell is to introduce live and on-line stakeholder forums, an internal communications drive, a direct mail campaign and an advertising campaign on Monday (PR Week, 12 March). The overall communications campaign is worth more than pounds 15 million and is designed to rebuild the oil giant’s tarnished image by highlighting its responsive and ethical stance. Analysis, p7.

Shell is to introduce live and on-line stakeholder forums, an

internal communications drive, a direct mail campaign and an advertising

campaign on Monday (PR Week, 12 March). The overall communications

campaign is worth more than pounds 15 million and is designed to rebuild

the oil giant’s tarnished image by highlighting its responsive and

ethical stance. Analysis, p7.



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