College Hill is considering approaches from communication services
groups in a bid to expand its offering beyond its traditional UK
financial PR base. The move could result in a group taking equity in
College Hill, or in College Hill taking equity in another PR agency.
Alex Sandberg, the agency’s senior partner, said: ’We are interested in
forming a strategic alliance to extend our geographic and product reach.
We have had a number of approaches and we are sifting through them to
see if two and two will make more than four.’
Sandberg denied rumours that he was in talks with Cordiant
Communications Group. Cordiant is one of College Hill’s clients.
Announcing its financial results last week, Cordiant made clear its
intention to acquire businesses outside advertising.
College Hill is currently worth about pounds 8 million in billings. The
agency was founded in 1990 by five partners including Sandberg. It now
counts 90 staff and operations in London, Johannesburg and New York.