The Colombian government has put value-added tax on a whole range
of media services, including PR, for the first time. The introduction of
VAT, which is at the rate of ten per cent, ends years of exemption and
comes despite a vigorous campaign from the industries concerned. The tax
will be on ’publicity’, which is defined as ’anything that involves
making the public aware of something’. The drafting of the new law
follows an unsuccessful attempt to introduce the same policy in 1995.