Hi-tech specialist agency Lewis has won a five-way pitch to handle
pan-European PR for computer disk and video firm Memtek. The account
will be led out of the UK and is worth a six-figure fee.
Memtek’s PR in its key European markets - the UK, France and Germany -
was previously handled on a country-by-country basis, but the firm has
decided to consolidate all of its PR into a single agency.
Lewis will concentrate on promoting video brand Memorex and floppy
diskette brand Dysan, respectively targeting consumer and
Lewis founder, Chris Lewis, who will be leading the account said: ’This
is about reestablishing two quite well-known brands.’