The newly formed Youth Justice Board for England and Wales, which
aims to cut youth offending and encourage best practice, has selected
Bell Pottinger Good Relations to advise it on its communications and
appointed former Westminster Strategy account director Rachel
Pitkeathley as its first PR head (PR Week, 11 December 1998).
Pitkeathley joins next month and will report to acting chief executive
Mark Perfect. Bell Pottinger competed against four shortlisted agencies
for the account and will help the board communicate with target
audiences such as the police, teachers and the media.