National Geographic Channel is looking for its first UK PR head, to
review how the channel promotes programmes and to boost subscription
Julie Hicks, the channel’s press and publicity manager, said the search
was at the early stages. An appointment is expected to be made by
The role will report to marketing manager Sonya Jackson and lead a team
National Geographic has reviewed its consumer account with Charles
Barker BSMG. As a result, Charles Barker is no longer working for the
channel, and this week TV and entertainment specialist MaxWorks was set
to work on consumer PR on an on-going project basis. The new PR head
will review agency arrangements on arrival.
Hicks said that once an appointment is made the PR department will focus
on raising awareness of the brand across Europe. The channel wants to
promote coverage of its shows, such as Friday Night Wild, and did not
rule out appointing a UK-based agency to work with its PR agencies in
Hungary, Norway, Denmark, the Netherlands and Sweden.