Hermes has appointed its first communications director, Victoria
Gooder, to help the luxury goods brand shake off its staid, traditional
Gooder’s appointment follows that of Pierre-Alexis Dumas as managing
director of the UK arm. Dumas, who was appointed last year, is throwing
his energies into updating the company’s image.
PR was previously handled by a combination of an external agency, Jenny
Halpern Associates, and an internal press officer. Hermes is effectively
taking all PR in-house, but will continue to work with Halpern on an ad
Gooder is no stranger to the luxury market having worked as Gucci GB’s
PR director for seven years until last June. She left to spend time with
her three small children.
Her immediate priorities are to rid the brand of preconceptions. She
said. ’In the UK it is seen as very traditional, upmarket, horsey and
staid. There is far more to it than silk scarves and the odd Kelly bag.
People don’t think of us as avant garde and exploratory.’