The East of England Development Agency has become the first of the
recently created Regional Development Agencies (RDAs) to seek a head of
PR and communications.
The pounds 45,000 post covers all aspects of communications and will
report directly to Bill Samuel, chief executive of the East of England
Its responsibility is to keep PR and communication high on the agency’s
agenda and to develop and transmit the agency’s purpose to regional,
national and international media and other interested groups.
There are eight RDAs covering England, all of which are likely to
appoint similarly senior PR chiefs. The RDAs are in the process of being
formed: top management have for the most part been recruited, and the
agencies are now appointing people futher down the management
RDAs came into being last year when the Regional Development Agency Bill
was given royal assent on 19 November. Their remit is to further
economic development and regeneration; to promote business efficiency,
investment and competitiveness; to boost employment; enhance training
and development, and to contribute to sustainable development in the
region and the UK.