Cohn and Wolfe has hired Sarah Hill, previously a board director at
the agency’s parent company, Young and Rubicam (Y&R), as its first media
Hill joined the agency this week to work part time. Her job is to
evaluate the agency’s campaigns and plan media targeting for
Hill has worked in media planning for ten years. She has worked for BMP
in London, and for Leo Burnett and DMB&B in Hong Kong.
In 1994, she joined Y&R as media group manager. She was promoted to the
board and became media group director at the end of 1996 leading a team
Other agencies with media planners include Manning, Selvage and Lee,
Countrywide Porter Novelli and Burson-Marsteller.
At Cohn and Wolfe, Hill will be involved in new business pitches and
will also advise existing Cohn and Wolfe clients on targeting and media
selection. Her brief includes negotiating paid-for advertorials and
She will report to Cohn and Wolfe directors Jill Rennie and Graham
Initially she will focus on consumer clients, including
Colgate-Palmolive and BA subsidiary budget airline Go.
Hill said: ’Every aspect of evaluation is becoming increasingly
important - from defining your target audience to campaign analysis - as
clients are being forced to be ever more accountable for their marketing