Countrywide Porter Novelli has hired the former head of PR at Eagle
Star, Clare Harbord, to develop business in its financial services
Harbord joined this week as a director and will help co-ordinate
campaigns for clients such as Allied Irish Banks, which hired the agency
to help it prepare for the introduction of the euro 18 months ago.
She will report to Countrywide Porter Novelli strategic planning and
development director Neil Backwith.
Harbord set up the PR department at Eagle Star in 1989. She left the
company following the merger between Eagle Star parent company British
American Financial Services urich Financial Services last year. As a
result of the merger, 18 Eagle Star staff were made redundant when the
in-house PR department was moved to Portsmouth.
Harbord began her career as a journalist at IPC Magazines. She went on
to work for Valin Pollen, which later became part of Fishburn Hedges, as
an account supervisor handling PR for clients such as the London Stock
Exchange, Reuters and BT.
Backwith said: ’Financial services PR is growing in importance and it is
in recognition of this that we are strengthening our commitment to this
sector and developing our expertise with the appointment of key people.’