Technology: The Week in Technology

Hotwire lands Datamonitor awareness brief

Datamonitor has appointed Hotwire to raise awareness of its newly reorganised technology group and proposition, after a competitive pitch process.

The selection of Hotwire follows the decision by Datamonitor to consolidate three of its companies, Ovum, Butler Group and Datamonitor Technology, under the Ovum brand.

Brands2Life has been hired by global supply chain standards body, GS1 UK, as its retained agency following a competitive pitch. Brands2Life's remit is to raise awareness of the value of supply chain standards through high-impact, issues-driven campaigns aimed at the retail and healthcare markets in particular.

LG Electronics UK has selected Whiteoaks to work on campaigns for its Business Solutions and Air Conditioning product categories. The campaigns include the launch of LG's b2b channel programme and the BETT Show 2010. The programme will be managed by Whiteoaks account manager Jenny Tandy and client services director Laura Slade. The Whiteoaks team will report to Sarah Brambley, PR manager, LG Electronics UK.

LexisNexis has found that 60 percent of people have chosen not to buy or use a product or service after reading negative comments about it online. The research showed that people are now more likely to share negative feelings towards a brand online than a year ago.

Mark Thompson, director-general of the BBC, has said the corporation will scale back its web operations and put its future digital TV and radio output under the spotlight after the analogue switch-off in 2012. He was speaking at the Voice of the Listener & Viewer Conference last week.

- For breaking technology news, check prweek.com/uk/technology.

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