PARIS: B-M takes a bite of McDonald’s
Fast food giant McDonald’s has switched its PR contract from Information
et Entreprise to Burson-Marsteller after more than a decade with the
agency. Hired after a pitching process which began in June, B-M will
take over from Information et Entreprise at the end of this year. The
incumbent did not repitch for the business. Reporting to Agnes Caradec,
McDonald’s communications director in France, B-M will manage a wide
ranging brief including consumer and corporate PR, community projects
and some public affairs.
BRUSSELS: Templeton appoints Interel
Templeton, the US fund management company, has appointed Interel to
manage its corporate communications and investor relations in Belgium.
The company, which has dollars 145 billion (pounds 97 billion) of funds
under management, set up an office in Paris earlier this year and is
keen to expand further into France, Luxembourg and Belgium. Jan van
Heuverswijn, senior partner at Interel, explained that the agency would
handle relations with the financial and business press and institutional
clients.
ZURICH: Cornerstone picks up hair launch
Cornerstone Communications, the consultancy set up in March by The
Rowland Company’s managing director Genevive Deblander, has picked up
two new assignments from Procter and Gamble. The agency, which is still
affiliated to Rowland, will handle the launch of a new haircare product
early next year and PR projects for Oil of Ulay. In July, Cornerstone
conducted PR assignments for P&G’s Pantene Pro V anti-dandruff shampoo.
STOCKHOLM: Cabouchon win for Chapeau
Cabouchon, the costume jewellery firm, has hired Chapeau PR to promote
its products and marketing methods in Sweden. Run by independent
consultant Christine Chapeau, the agency has been briefed to generate
coverage in consumer publications to encourage people to buy Cabouchon
jewellery and become sales representatives for the company. Cabouchon is
still seeking an international PR manager to replace Susan Hewlett who
quit the firm earlier this year (PR Week, 10 May).
MADRID: Kellogg’s seeks PR to wake up Spain
Cereal producer Kellogg’s is hunting for a PR agency in Spain. Maker of
the Cornflakes, Rice Krispies and Special K brands, the Barcelona-based
company has asked for credentials from at least one agency and a pitch
is expected later this year. Although details of a likely brief remain
unclear, Kellogg’s is attempting to broaden the appeal of its breakfast
products to a wider range of consumers. A new advertising campaign in
Spain is aimed at young working women.
LISBON: LPM launches health magazine
LPM Comunicacao and its subsidiary Mediatica have teamed up to produce a
monthly health magazine, Farmacia e Saude. Published on behalf of
the National Association of Pharmacies and edited by LPM director
general Luis Paixao Martins, the magazine will be distributed through
pharmacies and carry general articles on health and medical treatment.
edited by John-Pierre Joyce
