PARIS: B-M takes a bite of McDonald’s

PARIS: B-M takes a bite of McDonald’s

Fast food giant McDonald’s has switched its PR contract from Information

et Entreprise to Burson-Marsteller after more than a decade with the

agency. Hired after a pitching process which began in June, B-M will

take over from Information et Entreprise at the end of this year. The

incumbent did not repitch for the business. Reporting to Agnes Caradec,

McDonald’s communications director in France, B-M will manage a wide

ranging brief including consumer and corporate PR, community projects

and some public affairs.

BRUSSELS: Templeton appoints Interel

Templeton, the US fund management company, has appointed Interel to

manage its corporate communications and investor relations in Belgium.

The company, which has dollars 145 billion (pounds 97 billion) of funds

under management, set up an office in Paris earlier this year and is

keen to expand further into France, Luxembourg and Belgium. Jan van

Heuverswijn, senior partner at Interel, explained that the agency would

handle relations with the financial and business press and institutional


ZURICH: Cornerstone picks up hair launch

Cornerstone Communications, the consultancy set up in March by The

Rowland Company’s managing director Genevive Deblander, has picked up

two new assignments from Procter and Gamble. The agency, which is still

affiliated to Rowland, will handle the launch of a new haircare product

early next year and PR projects for Oil of Ulay. In July, Cornerstone

conducted PR assignments for P&G’s Pantene Pro V anti-dandruff shampoo.

STOCKHOLM: Cabouchon win for Chapeau

Cabouchon, the costume jewellery firm, has hired Chapeau PR to promote

its products and marketing methods in Sweden. Run by independent

consultant Christine Chapeau, the agency has been briefed to generate

coverage in consumer publications to encourage people to buy Cabouchon

jewellery and become sales representatives for the company. Cabouchon is

still seeking an international PR manager to replace Susan Hewlett who

quit the firm earlier this year (PR Week, 10 May).

MADRID: Kellogg’s seeks PR to wake up Spain

Cereal producer Kellogg’s is hunting for a PR agency in Spain. Maker of

the Cornflakes, Rice Krispies and Special K brands, the Barcelona-based

company has asked for credentials from at least one agency and a pitch

is expected later this year. Although details of a likely brief remain

unclear, Kellogg’s is attempting to broaden the appeal of its breakfast

products to a wider range of consumers. A new advertising campaign in

Spain is aimed at young working women.

LISBON: LPM launches health magazine

LPM Comunicacao and its subsidiary Mediatica have teamed up to produce a

monthly health magazine, Farmacia e Saude. Published on behalf of

the National Association of Pharmacies and edited by LPM director

general Luis Paixao Martins, the magazine will be distributed through

pharmacies and carry general articles on health and medical treatment.

edited by John-Pierre Joyce

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